Google AdWords
Softcom Web Solutions Pty Ltd is a Google AdWords Certified Partner. This enables us to provide quality and experienced management of our clients Google AdWords acounts. We highly recommend NOT managing AdWords yourself unless you have significant understanding of the AdWords system, including negative keywords, Keyword Quality Scores, Campaign Quality Scores, and the many other factors that can influence what you pay for each click. We have seen clients waste a lot of budget trying a DIY approach and eventually come to us to sort out their account.
YAHOO/BING SEM
This works much the same way as Google SEM however it uses both the Yahoo and Bing search engines. I would estimate that these two search engines make up about 10% of searches in Australia. Whilst this might seem like an insignificant minority it will still account for 110,000 small businesses and 600,000 employees of small businesses. Since the cost per click is always cheaper than Google it is well worth setting up a Yahoo account as a cost effective part of your marketing strategy.
Facebook Pay-Per-Click Advertising
Facebook is the second most popular website on earth. They have almost 10 million users in Australia. They also have a pay-per-click system. It is far more targeted that Google. Facebook collects more details about its users. So it knows the gender, age, location, education level and interests of a person.
Currently there are about 10 million Facebook users in Australia. It is possible to remove all the people that are not in the demographic of your target market. You could target people over the age of 30 as they may be more likely to own a business. You could then target people based on interests or education. You could target people who list themselves as accountants. This means you can target people with specific messages very tightly.
Our Search Marketing Services offer:-
- Google AdWords Campaign Design & Management
- Yahoo / Bing Search Marketing Campaign Design & Management
- Facebook PPC Campaign Design & Management
- Tailored services to best meet the needs of your business.
- Reporting, advice and recommendations on budget, keywords, Ad Copy and much more.
- Consistent effort to improve targeting & performance while reducing your click costs.
- Experience managing client Ad budgets ranging from $60 per month to $15,000 per month. Talk to us today about our Search Engine Marketing services.
Google Search Marketing Trends
Google is very pro-active in developing new initiatives in Online Marketing. As a company we aim to be aware of the latest market trends when it comes to Google. We regularly attend agency workshops at Google, Sydney as part of Google Engage for Agencies program that provides training and resources for online marketers to help small businesses get and succeed online. We are advised of the latest trends and opportunities so we can advise our clients what will work best for their business. New trends like Google Product Search, Google Shopping, Google Remarketing and many other new initiatives can help your business!
Google AdWords gets people to your site immediately. We can use it for search as well as the greater content network of websites that promote Google.
CPA BIDDING... We can also track sales and conversions so we can measure the ROI and the effectiveness of the marketing campaign. This enables us to make sure the money spent on our marketing is profitable.
There are also some very interesting new innovations from Google such as Remarketing. Remarketing stores information on user’s cookies to say that they have been to your site. Google then shows them your ad as they go to other sites on the Google network. It essentially follows people around the internet exposing them to your brand over and over and over. They will see text ads as well as image ads, which are even better because the visual element means that people connect again with your logo.
